February 13, 2023

Brand Color Management

The association between your brand and its colors is critical to your brand recognition.

Color inconsistency is often perceived by consumers as an inferior product.

Most of today's brand color guides are flawed, ambiguous or incomplete, despite their importance.

This leads to a lot of discussion and unnecessary reprints that cost a lot of money, especially when it comes to packaging.

MYIRO is the right solution to help you communicate your brand colors in the right way to all stakeholders in the printing industry.

The tools and pre-defined workflows are specially designed for this purpose!

1
Pick a sample
The designer selects a color which corresponds to the emotion he wants to communicate in marketing.
2
Measure the sample
Using a spectrophotometer like MYIRO-1 the emotion is translated into physics.
3
Create ASE & CxF
The measured values are exported into Adobe Swatch Exchange (ASE) and CxF (Color eXchange Format).
4
Design with ASE
The ASE file gives designers the possibility to use the agreed colors in their designs.
5
Create ink recipe / Print with CxF
The spectral definition of the CxF files are used to formulate spot color inks or to accurately print the brand color in digital printing workflows.